2012-08-09 Benchmark Stats First Half 2012

Benchmark Email Tips and Stats for First Half 2012

August 09, 2012

Rafael Pacheco, SOI’s e-communications manager, has done a top-line review of Benchmark Email stats for the first half of 2012.

Here are some stats and tips:

The resource-heavy Latest Score has the highest open rate with an average of 50% open rate from January to the end of July.

In the emails, items related to resources or video get the most clicks.

Rafael suggests the first story be reserved for media or resources they appear to receive more traffic when featured as the first item.

Rafael is going to do additional analysis and present a fuller report next week.

Everyone who is sending out Benchmark Email newsletters can look at your own stats.

Connect with Rafael for more info and how-tos. For more info, also, see the Benchmark Email one-pager.

Got Ideas for Resources?

Resources is your place to get what you need to get things done for Special Olympics. If you have suggestions, don’t keep it in! Share your ideas using the email link below.

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